Jenn i m clothes encounters from kenan

Entrepreneur:Jenn Im

Tilt: Trendy and seasonal fashion YouTuber-turned-lifestyle-content guru

Scene:Website, YouTube (3.16M), Instagram (1.7M), Facebook (493K), Twitter (109.9K)

Snack Bites:

• Jenn Im wanted to make her first iteration – Clothes Encounter – a blog but opted for YouTube because she thought there were too many blogs in the space.

  That was 2010.

• She prefers to work with brands that have already done their homework and know her content tilt before pitching her.
• Jenn knows her authentic content is what builds the trust that keeps her audience coming back to view again and again.

Why We’re a Stan:

Jenn took a personal passion, hunting for unique fashion and following the latest beauty trends, and shared it on video with her followers.

She evolved her content strategy, so she was more selective about what she highlights on her platforms, causing her online community to trust her product reviews.  

The Story of Jenn Im

Once called Clothes Encou